Over Christmas I met with good friend and church growth guru, Dean Inserra, who is the pastor of The Well in Tallahassee…you’ll see his web address below. CBSM students, you’ll know Dean Inserra from our “Know Your Role” DNow with him a couple of years ago! This is the most important thing I learned from him in our pow-wow, so I wanted to pass it along. It’s good…real good…even better than the Triple Prime Burger I had at Ruby Tuesdays with him. Here’s what he said…
“We do a facebook add (very cheap) that appears on every person in the Florida State, Tallahassee Community College, and overall Tallahassee networks fb page.
We also take advantage of what people are already doing. People feel the need to update their “status” every hour, and then comment on what their friends just wrote. So, we do a mass blitz several times a year where it literally “blows up,” on the news feed. You could have up to 200 of your friends write thewelltallahassee.com as their status at the same time. It is nuts.
We try to time it right so it doesn’t get old. We always do one for our Easter and our Christmas service and at the start of each semester.
It doesn’t get anymore free, and public than a fb status. Why not use it in the Church?
We also create groups for all of our small groups and use that to communicate.”
So what do I learn from this? We’ll try out some facebook ads. We’ve already done some “FB Status Bombs”. We’ll do them strategically. And we’ll keep creating more FB groups and pages for our small groups and SMTs.
Students, you are the real creative engineers with FB since you live in it every day. Give us ideas. Use your Facebook for Jesus to be glorified through CBSM. Make it happen!